In the world of commercial laboratories, scientists need a wide variety of equipment to do what they do; from complex electronics to inexpensive disposables. But what they really DO in the lab is discover. And those discoveries change things. People live healthier, have fresh drinking water, reduce their impact on the environment and the world truly is a better place. Agilent occupies a unique place in the commercial lab ecosystem. Yes, they delver the highest quality supplies and equipment. But what they really deliver is a more productive lab environment, and the knowledge to enable better outcomes in the lab. JUMBOshrimp was able to discover this differentiating insight and produce an impactful brand platform to build Agilent’s leadership position in the marketplace.

Project Categories: New logo and tagline, Manifesto, Website, Print Ads, Brand Banners, Tradeshow Booths & Pullup Banners, Posters

Before Rebrand:


Brand Board
Brand Board
Brand Board
Brand Board
Brand Board
Website: Desktop
Print Ad
Full-Page Spread
Photography Style
Pullup Banners
Tradeshow Booth
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