NetApp, one of Silicon Valley’s original success stories, had become a $6 billion secret. Although their technology was used by almost all the Fortune 500, they had been eclipsed by competitors and buried in the small print by their partners. From storage OS penetration to customer success stories to partner enablement, JUMBOshrimp used NetApp leadership claims to shock the target into recognizing the ubiquity and importance of NetApp technology. And their response was a resounding “Yep, Hai, Oui, Si.”
After just a few months in the market, the NetApp sales force saw a major uptick in customer confidence. A few months after that, awareness and sales followed suit.
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