SUN FOR EVERYONE
When Westinghouse decided to get into the solar energy business, they came to JUMBOshrimp—based largely on our experience creating and launching the premier solar brand SunPower. After comparing our knowledge of the consumer mindset to Westinghouse technology, we discovered the company’s affordability, reliability and ease of installation overcame the popular perception that solar power was too expensive and complicated for the average homeowner. Our Sun For Everyone idea suddenly made solar make sense to, well, everyone.
Project Categories: Campaign Launch, New Logo & Tagline, Website: Desktop & Mobile, Billboards, Brochure, Product Packaging, Business Systems